Guest Post: From Advertising to Writing Books, Why The Process is Amazingly Similar by Laura Childs

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Guest Post

From Advertising to Writing Books,
Why The Process is Amazingly Similar.

Guest post by Laura Childs, New York Times
Bestselling Author of Egg Shooters, A Cackleberry Club Mystery.

As a former “ad guy,” I spent nearly two decades honing my craft at writing and producing memorable TV and radio commercials. When I became an agency owner, I created entire marketing campaigns for hundreds of clients – from retailers to financial service companies to tech accounts. And most of the lessons I learned, and skills that I developed, transferred amazingly well to my writing career. 

But the one thing, the real biggie that I have kept as my constant is to MAKE THE STORY INTERESTING. Call it a storyline, a theme, a narrative, whatever, but it has to be a show stopper. I want my books to grab you the reader right there in chapter one, make you smile, worry, or get intrigued and keep you turning those pages.

We’ve all read books and seen movies and TV commercials that die on the vine because the characters and content aren’t exciting or interesting.  Book writing – publishing – is part of the entertainment industry. That means an author has to write for an audience, not just for themselves. An author has to deliver a story that has emotion, a certain amount of scope, and tells a brand new tale. And, believe me, that’s not so easy.

When I write fiction I always jumpstart my book with an exciting, holy-smokes-is-this-really-happening? first chapter. And because I write cozy mysteries, that generally means a murder right there in chapter one. A lot of authors write two or three chapters of backstory about their main character, then interject a murder. Very nice, but have they grabbed the reader right from the get-go? I don’t think so. There’s a reason a James Bond film starts off with a crazy action sequence like a sports car chase, the entire North Korean army running after one man, or an airplane plummeting from the sky.

I’ve started my books with car crashes, hijacks, jewelry smash-and-grabs, explosions, haunted houses, dead grooms, shootings, exploding parade floats, and lots more. In my newest book, Egg Shooters, I send my main character Suzanne to a hospital to deliver a thermos of chili to her fiancé, Dr. Sam Hazelet. Of course Suzanne stumbles into a pharmacy robbery where a guard is brutally gunned down and a friend wounded. As Suzanne heaves her thermos at the gunman, splattering him with hot chili, she becomes part and parcel of the drama – then works to solve the robbery, seek out the killer, and save the reputation of a nurse accused of being a conspirator.

You see what I mean? Like a riveting thirty second commercial or the opening of a James Bond film. Only with a big dose of human drama, an intelligent, focused amateur sleuth, and a liberal sprinkling of clues. After all, the fun of reading a mystery is solving the mystery!

All my best,

Laura Childs

Will the ladies of the Cackleberry Club find the killer before he finds them. — Egg Shooters (A Cackleberry Club Mystery) by Laura Childs

About The Book:

About The Book:

A murder in the local hospital is raising everyone’s temperature in the latest book in the New York Times bestselling Cackleberry Club series.

Suzanne Dietz co-owner of the Cackleberry Club Café is visiting her fiancée, Dr. Sam Hazelet when a masked gunman bursts into the emergency room. He shoots two people and would probably have done more damage had Suzanne not brained him with a thermos full of chili. Still, the gunman manages to escape.

Now the ladies of the Cackleberry Club are determined to find the killer before he finds them.

Book Links: Amazon / Bookshop /  B&N /  Google Play IndieBound

About The Author:

About The Author:

Laura Childs is the New York Times bestselling author of the Tea Shop MysteriesScrapbook Mysteries, and Cackleberry Club Mysteries. In her previous life, she was CEO/Creative Director of her own marketing firm and authored several screenplays. She is married to a professor of Chinese art history, loves to travel, rides horses, enjoys fundraising for various non-profits, and has two Chinese Shar-Pei dogs. Find out more at or become a Friend on Facebook at Laura Childs Author

Laura specializes in cozy mysteries that have the pace of a thriller (a thrillzy!) Her three series are:

The Cackleberry Club Mysteries – set in Kindred, a fictional town in the Midwest. In a rehabbed Spur station, Suzanne, Toni, and Petra, three semi-desperate, forty-plus women have launched the Cackleberry Club. Eggs are the morning specialty here and this cozy cafe even offers a book nook and yarn shop. Business is good but murder could lead to the cafe’s undoing! This series offers recipes, knitting, cake decorating, and a dash of spirituality.

The Tea Shop Mysteries – set in the historic district of Charleston and featuring Theodosia Browning, owner of the Indigo Tea Shop. Theodosia is a savvy entrepreneur, and pet mom to service dog Earl Grey. She’s also an intelligent, focused amateur sleuth who doesn’t rely on coincidences or inept police work to solve crimes. This charming series is highly atmospheric and rife with the history and mystery that is Charleston.

The Scrapbooking Mysteries – a slightly edgier series that take place in New Orleans. The main character, Carmela, owns Memory Mine scrapbooking shop in the French Quarter and is forever getting into trouble with her friend, Ava, who owns the Juju Voodoo shop. New Orleans’ spooky above-ground cemeteries, jazz clubs, bayous, and Mardi Gras madness make their presence known here!

Laura’s Links:

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